Yupp TV: Entertainment for the indian diaspora
Digital Transformation, UX Design
Responsive web portals
Stakeholder workshop leading to ux vision
The design process was initiated with a workshop to help align the stakeholders at YuppTV and Think Design. With a User Centered Design approach, we helped capture the unique frameworks.
This laid the groundwork for important activities like the personas, information architecture and the user flows, which in turn affected all aspects of the product.centredon exercising.
The top navigation allows quick access to various menu items. The design is clean, fresh and bold and brings focus solely to the content. The user can enjoy browsing through the hundreds of channels and movies that YuppTV has to offer. Making purchases is also a breeze and a Purchase Summary keeps the user aware of the items in the shopping cart. The responsive design makes the user journey seamless and consistent across various devices.