Yupp TV: Entertainment for the indian diaspora

Yupp TV: Entertainment for the indian diaspora

Digital Transformation, UX Design

Responsive web portals

YuppTv is an internet television provider of live and catch-up TV and movies, enabling users to watch their favourite program anytime and anywhere on multiple internet enabled devices.The website provides on-demand internet streaming of media and TV throughout the world on several platforms. Taking cue from the stated and unstated requirements, we set out to create Responsive Design and built the entire framework from ground up.

Stakeholder workshop leading to ux vision

The design process was initiated with a workshop to help align the stakeholders at YuppTV and Think Design. With a User Centered Design approach, we helped capture the unique frameworks.

This laid the groundwork for important activities like the personas, information architecture and the user flows, which in turn affected all aspects of the product.centredon exercising.

Browsing experience

The top navigation allows quick access to various menu items. The design is clean, fresh and bold and brings focus solely to the content. The user can enjoy browsing through the hundreds of channels and movies that YuppTV has to offer. Making purchases is also a breeze and a Purchase Summary keeps the user aware of the items in the shopping cart. The responsive design makes the user journey seamless and consistent across various devices.