Tata ClassEdge: Redefining a class-leading product
User Experience, Research led Innovation, Strategic UX
Web application, Whiteboard solution
Research + Insights
When we huddled for stakeholder workshop, the voice of the team was very clear: We needed to gather enough insights before we jump into solitioning; and this would come through primary research involving product’s primary and secondary users. Thus, a comprehensive research strategy leading to fact finding and insight discovery followed. We conducted extensive research across seven towns and cities, covering more than 10 schools and multiples of teachers, students, parents and school administration. Documents, transcripts and observations collected during research was synthesised for weeks later and were grouped into mutually exclusive items that would then converge into insights.
Following research, clear problems emerged that then developed into solutions. However, few days of consulting was needed to identify, prioritize and roadmap solutions for immediate and later upgradations. At the end of this period, the teams had clear takeaways on what to go after immediately and what next.
At the core of this transformation was the earlier lack of user centred design. More importantly, there were clear gaps between what the customers asked and what the product provided. That gap was well bridged through the following key transformations:
The entire layout was re-looked at, considering the usage scenario in classroom, while the product is being projected on whiteboard. Key considerations were brightness in the class due to ambient light, the size of white board vis-a-vis anthropometric dimensions of the teachers, placement of equipment among others.
Teachers needed tools at their disposal while teaching. For example, geography teacher would need a map at her disposal while teaching, which may not be available in the lesson she is currently teaching. Such features were identified and integrated in toolbox which could be launched at any point during lesson delivery.
Attendance, syllabus completion, scores were few of the many administrative requirements of the school which were part of a teacher’s work domain. Such tasks were identified and integrated with the solution. At the same time, they were placed appropriately depending on the time and context of usage.
In addition to the above, the overall User Interface and User Experience went through massive transformation owing to the insights we collected during our primary research.
Interface and Interaction design
A ton of new features meant that we needed to revamp the interface and interaction design. Introduction of white-labelling had its influence on interface design and so did introduction of badges, rating on lessons and functionality of the player interface. While all this was being done, the central theme was to allow for affordances while using the pointing tool and precision (or lack of) while using the solution.
New version of Tata Classedge solution was launched in its market before the academic year 2017. The verdict was already clear because of positive responses we received during our prototype tests. The new design revived the position of Tata Classedge and re-established it as a leader in the domain it was quickly losing to competition.