Reliance life insurance: Self service to empower users

Reliance life insurance: Self service to empower users

Strategic UX, UX Design

Responsive web application

Reliance Life Insurance is amongst the top 5 private sector life insurance companies in terms of individual WRP (weighted received premium) and new business WRP. The company is by far the largest non-bank promoted private life insurer with over 10 million policy holders, a strong distribution network of over 900 branches and over 1,00,000 advisors.

Browsing experience

The Design and Business teams were aligned on not making the structure too adventurous, given the nature of merchandise. We chose top navigation for ease of use and clarity on context to the user.

Right column provided suggestions and quick access tools to the users throughout the site. Value added UX features like timeline view enhanced the overall browsing experience.

Visual language

Visual language laid stress on content and the approach focused on bringing the merchandise to the forefront. The approach addressed requirements of brand, information hierarchy, consistency and clarity on path to completion for the user.