Reliance life insurance: Self service to empower users
Strategic UX, UX Design
Responsive web application
The Design and Business teams were aligned on not making the structure too adventurous, given the nature of merchandise. We chose top navigation for ease of use and clarity on context to the user.
Right column provided suggestions and quick access tools to the users throughout the site. Value added UX features like timeline view enhanced the overall browsing experience.
Visual language laid stress on content and the approach focused on bringing the merchandise to the forefront. The approach addressed requirements of brand, information hierarchy, consistency and clarity on path to completion for the user.