On a mission to inculcate innovation in the caribbean
Design Thinking & Innovation programs
Workshop methodology focuses on working in groups, with people from varied backgrounds and domain expertise. Groups choose several topics/ problem areas of interest and collaboratively choose the most impactful project.
In the initial stages, participants are encouraged to build upon each other’s ideas, instead of engaging in criticism or seeking reasoning.
Topics/ Problem areas are chosen by exercising various techniques of empathy. Participants practice “Story telling” method where they roleplay and visualize user stories and scenarios. Opportunities thus identified, come from empathy rather than gut feel.
By visualizing several scenarios, participants immerse themselves in the life of their users and thus are equipped to identify several opportunities. Participants thus practice divergent thinking.
By rigorously evaluating opportunities and impression of solutions through “User, Business, Technology” framework, participants get to converge ideas into few specific action items.
Several alternatives are worked around possible solutions, each of them with clear premise on Business and Technology. Various guided sessions on technology help participants understand implication of each function and feature envisioned.
Participants make several presentations to entire group and other members and thought leaders within the community. By exercising best practices in decision making, participants get a rational and open minded perspective to evaluate concepts and Design.
Projects finally culminate in prototypes. In the process, participants are exposed to various prototyping methods and their practical relevance.
Think Design has so far conducted three such workshops and currently, this course has come to become part of the curriculum at the institution.
Some of the topics chosen at the workshop were taken ahead by the students as their entrepreneureal venture. Further, Arthur Lok Jack’s incubation centre, Bizbooster has shortlisted few projects for incubation.
Taking this initiative ahead, the Institution and Think Design had conducted Design Thinking workshop with Industry as well, in the region. One such workshop recently involved one of the largest business conglomerates from the Caribbean region.
With readiness to learn and apply Design Thinking among business practitioners, and the will to practice it in their respective organizations, companies and individuals in the region hold a great promise for themselves and the society in the future!