Nexgtv: Designing for 10 million users
User Experience Design, Strategic UX
Android, iOS, Windows
When the competition among OTT content providers was hotting up, Think Design was roped in by one of the leaders in the space, NexGTv, to significantly improve its User Experience. With a user base of 10Million + users across Android and iOS, it is not easy to agree upon what's right and what's not. Coming from Indian sub-continent, where users are spread across various demographics and usage patterns, it becomes all the more complex create a common understanding… and this is just the tip of the iceberg!