Godrej interio U&US: Augmented reality shopping experience
Strategic UX, User Experience Design
Godrej Interio is India’s largest furniture company and we synced to create the interactive co-creation platform for U&US. By offering the ability to interact, visualize and customize furniture down to the last detail, a new level of personalization for the users takes place before they make the purchase. U&Us Design studio is aimed at using state-of-the art technology to create lasting customer experience in retail. Resultant was a retail space that uses augmented reality to its best, offering customers a real life experience of spaces they configure and create.