Godrej interio U&US: Augmented reality shopping experience

Godrej interio U&US: Augmented reality shopping experience

Strategic UX, User Experience Design

Multiple Platform

Godrej Interio is India’s largest furniture company and we synced to create the interactive co-creation platform for U&US. By offering the ability to interact, visualize and customize furniture down to the last detail, a new level of personalization for the users takes place before they make the purchase. U&Us Design studio is aimed at using state-of-the art technology to create lasting customer experience in retail. Resultant was a retail space that uses augmented reality to its best, offering customers a real life experience of spaces they configure and create.

The objective was to turn the process of buying quality interiors from chore to a happy experience. Think Design ensured the seemless integration of the three interaction modules.

Interaction Table

Where users create a layout of their home and select furniture for it.

Explore wheel

Where users get an introduction to the service and a glimpse of the portfolios.

Color visualizer

Where users select a comprehensive color theme for the interiors based on the Previous choices.

Visual design

The theme of the design was made to be very playful to add a lighter vein to the process of designing a home. The palette complemented the brand language of Godrej and that reflected in the interface design for the modules.

The idea was also to cater to the sensibilities of the home makers who tend to be influencers in the areas of decor.


Iconography played an important role in the project. Use of clean and vibrant looking icons added the required dimensions of fun, along with acting as handy visual clues throughout the process aiding the user journey in their interior selection.