Godrej interio U&US: Augmented reality shopping experience
Strategic UX, User Experience Design
The objective was to turn the process of buying quality interiors from chore to a happy experience. Think Design ensured the seemless integration of the three interaction modules.
Where users create a layout of their home and select furniture for it.
Where users get an introduction to the service and a glimpse of the portfolios.
Where users select a comprehensive color theme for the interiors based on the Previous choices.
The theme of the design was made to be very playful to add a lighter vein to the process of designing a home. The palette complemented the brand language of Godrej and that reflected in the interface design for the modules.
The idea was also to cater to the sensibilities of the home makers who tend to be influencers in the areas of decor.
Iconography played an important role in the project. Use of clean and vibrant looking icons added the required dimensions of fun, along with acting as handy visual clues throughout the process aiding the user journey in their interior selection.