Figo: Roaming, with no strings attached

Figo: Roaming, with no strings attached

User Experience Design, Productisation

Android, iOS

Globetouch is a global connectivity solution for businesses worldwide with its network providing connectivity for a wide range of devices and operators. With increase in the number of users wanting to use data while they roam without having to lose their identity, a new opportunity was born. International roaming is now up for disruption, with Globetouch pioneering it.

Insight and Strategy

We wanted to disrupt, the user-centred way. Thus, we laid the right foundations from the word go. A three day workshop focusing on audience definition, user journeys, workflows and IA resulted in creating proposition that was easy to comprehend.

A seamless process

With its founding team absolutely unequivocal about the benefits of Design Thinking, our collective was well-aligned to the mission. The process thus was seamless and resulted in benefits to the users.



As the approach had it, productisation journey involved aligning various competencies at Think Design to the larger mission. Design outcome thus addressed product proposition, visual branding, interaction design, benefit communication etc., all contributing to the product in unison.

Intuitive vs. unique

It was important to address this particular side of designs strategy. The product was innovative by its very nature and design furthered its success by making it easy to use… effort went in making the app usage intuitive rather than unique in interactions. This was being consciously done to avoid visual distractions while using the app.

Work activities

UX Strategy and Design, Visual branding and identity, Communication design, Animations, Implementation coordination and 360 degree hand holding.

Current status

Figo app was launched in December 2016 in select markets. It is going to be soon available worldwide and across Android and iOS platforms.