Engagedly: Insight led product proposition
User Experience, Strategic UX
The very beginning of the project started with considering user at the core… business, technology and operational concerns were centred around the users’ aspirations and requirements.
With the right beginnings, we set out to create a platform that could readily scale to any organization’s needs… the fundamental to that being, it would address the needs of the people in those organizations!
Stakeholder workshop leading to vision and strategy
Through stakeholder workshop, we aligned User, Business and Technology thus shaping up desirable, viable and feasible solution. Going forward, mapping vision with actionable insights helped set the ground for the work ahead.
We took an approach of exploration to enable Creativity drive the process. Through iteration and refinement, Design Thinking led critical decision-making rather than the other way around. The initial
Interface design approach
Taking cues from modern touch interfaces, card-based design approach paved way for the entire UI Design. Through various kinds of cards, stories were told, interactions were guided, elements were organized and the platform was shaped.
Information and interaction design
As Card-based approach guided information display, interaction design was sorted out in the early stages. Furter, critical actions were touch friendly … and this gave cues to future mobile applications as well. IA was guided by modules which was futher influenced by user mental models.
Visual Design focused on a colourful character, yet neutralizing the impact through tertiary color pallette. Since the platform would be solutioned and deployed at organizations that use it, it was necessary to main certain amount of neutrality to it. It was easy to adapt to organization’s own color pallette and whitelabel the product.
The platform is being solutioned to organizations as we speak and as of today, it is being succesfully deployed and used across several companies across geographies.