Engagedly: Insight led product proposition

Engagedly: Insight led product proposition

User Experience, Strategic UX

Responsive Web

Enagedly’s mission is to improve employee engagement by making workplace fun and motivating. The one-of-a-kind employee engagement platform provides 360 degree talent management and is built for improving engagement and building high performance teams. Think Design engaged with the founding team at early stages to drive insights, strategy, concepts and design; culminating in pioneering User Experience.

Insightful beginning

The very beginning of the project started with considering user at the core… business, technology and operational concerns were centred around the users’ aspirations and requirements.

With the right beginnings, we set out to create a platform that could readily scale to any organization’s needs… the fundamental to that being, it would address the needs of the people in those organizations!

Stakeholder workshop leading to vision and strategy

Through stakeholder workshop, we aligned User, Business and Technology thus shaping up desirable, viable and feasible solution. Going forward, mapping vision with actionable insights helped set the ground for the work ahead.

Exploratory approach

We took an approach of exploration to enable Creativity drive the process. Through iteration and refinement, Design Thinking led critical decision-making rather than the other way around. The initial

Interface design approach

Taking cues from modern touch interfaces, card-based design approach paved way for the entire UI Design. Through various kinds of cards, stories were told, interactions were guided, elements were organized and the platform was shaped.

Information and interaction design

As Card-based approach guided information display, interaction design was sorted out in the early stages. Furter, critical actions were touch friendly … and this gave cues to future mobile applications as well. IA was guided by modules which was futher influenced by user mental models.

Visual Design

Visual Design focused on a colourful character, yet neutralizing the impact through tertiary color pallette. Since the platform would be solutioned and deployed at organizations that use it, it was necessary to main certain amount of neutrality to it. It was easy to adapt to organization’s own color pallette and whitelabel the product.

Current status

The platform is being solutioned to organizations as we speak and as of today, it is being succesfully deployed and used across several companies across geographies.