Durian: E-commerce for a pioneering home furniture brand
User Experience Design, Strategic UX
It was important that, Durian’s strong retail presence is emulated in digital formats as well. Setting a digital identity was one of the important needs the brand had. Coming from more than three decade legacy, relating online to offline for their customers was another important need¦ and this to an extent even dictated functionality of the portal.
Insight and Strategy workshop
Workshop involving Durian’s and Think Design’s leadership addressed concerns of workflows, navigation, visual branding and a few other key points
Integrating offline buying process
It was important to address the operational process involving purchase of furniture. Key to success of our design was to make online buying as seamless as offline buying. When it comes to furniture, it involves several considerat ions from customers’s end. Our UX Design addressed all those needs and more.
IA is one of the most sensitive areas of this portal. It took a few iterations to arrive at a intuitable IA that the key stakeholders could align on.
Visual Branding and Identity
Durian’s e-commerce initiative is modern-traditional, by design. It has a dash of color to appeal to newer audiences, it also has nuances that catch the eye of its discerning loyal buyers.
The portal was conceptualised and designed to be fully responsive. Product detail and checkout flows on mobile were key to business success; and they were designed to enable browsing to checkout journeys seamlessly.
UX Strategy and Design, Visual branding and digital identity, front end development, support and coordination
Durian’s online dream is now, a reality. The site has been gaining continuous momentum since its launch in October 2016.