Bajaj Oneapp: better ux through integration
Digital Transformation, UX Design
Hybrid mobile app
Bajaj Finserv is the most diversified non-bank in India, financing & supporting anything one can think of. BFS One App is developed exclusively for its employees, as a single window to help employees fulfill both personal & professional tasks at hand.The idea of OneApp was to house an ocean of features to meet the needs of its employees. Think Design helped BFS envisage the idea through constant iteration, consolidation and bucketing several features. One App resulted into a solution that delivered a delightful experience to the end user, without overwhelming him.