Because, UX is a Top management concern
UX is increasingly becoming important to your business, but the magnitude of its importance isn’t quite felt across your organization. The result: Your product teams chase incrementality while you expect turnaround. Let’s start talking about it.
Digital is your key initiative and UX is the biggest challenge. While your tech teams are busy doing one thing at a time, there is a clear lack of coherence and the big picture.
You have an understanding of that big picture, you strongly believe in it and you want to partner with someone who can further it.
Through our Strategic UX practice, we articulate UX vision and orchestrate our activities around it. We set strategic direction, define our proposition, align us to the environment and pave way for a turnaround.
Practiced early, Strategic UX will help you avoid chaotic change management later.
Strategic UX approach
Insight + Strategy
We align tools and methods to sort out the Why and What of design. In the process, we conduct workshops, research data and users, generate alternative directions and inform design. At the end of it, we will align on Why and What we are doing together.
This ensures top management oversight on our work.
Strategy + Design
We believe that design is essentially, a strategic activity. As we are working on dynamic scenarios, design thinking and design doing compliment each other simultaneously.
This is the overlap that ensures that design is always in the larger context of strategy... and it comes from our 12 years of practice.
Design + Delivery
There is a design way of doing everything... we apply the same in delivery as well. During this stage, we work with your managers and partners and make sure what we deliver is coherent with the envisioned outcome.
Any glitches are resolved in the way of design; ensuring there are no awkward hand-offs.