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Because you care for the end
Companies embracing agile methodology for new product innovation are up for surprises: Agile development by its very nature puts design strategy at the back burner. You need your concerns addressed; and you need that before you sprint.
You have embraced Agile methodology for its obvious benefits. However, many of our strategic initiatives cannot be boxed in pure Agile methodology.
UX Design is of strategic importance to you.. and you need your key concerns addressed before getting into sprints.
Needless to say, you will need few weeks of design thinking before agile doing. Our Agile UX approach is different from Agile development methodology in that, it is a hybrid of Strategic Design and Agile Development.
In our Agile UX approach, the focus is on the end, not its means.
Agile UX approach
Before sprint planning, it is important that we align on design outcome expected.
We need answers to important questions on users and user segments, positioning, proposition, business objectives, user journeys, technology stack and more.
A strategic roadmap is required before we get into sprints; so that it answers critical questions coming from your leadership.
Without those answers, each of your sprint can become undesirable inadequate in addressing strategic issues.
Now that we have a roadmap, we have answers and we know our direction, we are ready to sprint. We will now start winning, one sprint at a time.
Our Agile UX practice is iterative, faster and at the same time, strategic in its nature.